August 26, 1999


TABLE OF CONTENTS

This Week's "In The Spotlight"

What Do You Have To Say?

Beginning HTML - Hypertext Links

This Week's Download


VIRTUAL PAGE

Page 1

Page 1

Page 2

Page 3


Editors of Web Marketing Tips Ezine:
Rick Barr and Nicole Bibee







Page 1

In The Spotlight - Refer-It.com
written by Nicole Bibee

Looking to promote your affiliate programs? The Refer-It.com is a directory of affiliate and referral programs. Currently there are 863 rated programs in the directory. The ratings are based on amount of revenue share, ease of implementation, responsiveness and availability of free content. The site is also a resource center for webmasters with many benefits. Refer-It also gives you the knowledge to build an affiliate program with advertising opportunities available. To view more information please visit: Refer-It.com



What Do You Have To Say?
written by Rick Barr

I thought we would try something a little different this week. I thought we would get some testimonials from you online marketing execs. We are interested in hearing about your achievements in marketing in the online world. If you would like to share your story with us, we would love to hear from you.

Drop us a note with your story (legitimate only please. This is not an opportunity to write ad-copy. Save that for your classified ad submissions. True stories only. NO HYPE! ) Testimonials will be reviewed and may appear in a future issue. ezine@prodigy.net

On To Page 2







Page 2

Beginning HTML
written by Nicole Bibee

Last week we covered creating lists of different type and how to insert images into a web page. This week I would like to discuss how to link to other areas on a page, other websites and FTP servers.

When designing a web page you must consider giving the viewers the choice to see other topics without the need for scrolling and searching the entire document. To accomplish this we will need to create anchors. An anchor is a tag <.A NAME="name">... that specifically marks text so the text can be linked from other places in the page. For example, you have a list of different book titles & descriptions, it would be much easier to navigate if you put similar books in categories.

First, we need to name(anchor) the target area in which we are going to link to. The code for example <.A NAME="Computer">Computer Books<./A> This is the anchor in which we may link to from anywhere on the page. The names you use are case-sensitive, meaning you must use the exact spelling and case when linking to the anchors.

Now to create a link to this specific anchor, we will use the HREF tag. <.A HREF="#Computer">To view Computer Books You can use this same principle to anchor images and pictures. To do this you will simply add the <.img src="filename"> tag between the anchor name tag.

*If you would like to view an on-line example please visit my resume site. I created anchors so that an employer may view different areas of my resume without scrolling through each category.

I would also like to discuss linking to other sites and pages. The code is similar to the above example. We will use the HREF tag to navigate to other places or pages. The code to create a hypertext link is <.A HREF="http://exact_address">Phrase describing site or page<./A> When linking to other pages for your site you will need to specify the exact address unless the page is contained in the same directory as the page being viewed. For example, my index page on angelfire has a link to my resume, which is also located in the same directory. So to link to this document I can use <.A HREF="myresume.html>View My Resume<./A>

However there may come a time when you need to link to an FTP server. An FTP (File Transfer Protocol) server stores files that users can download to their PC's. Be sure that you use the FTP format instead of HTTP when linking. The code used for example is <.A HREF="ftp://ftp.microsoft.com">Microsoft FTP Server<./A> This is an actual address so you may view if you like.

Last but not least, you may add a link to send email to a specific email address. There are many sites out there that use this type of link to receive feedback from there users. Tags used are Send Me Mail

As you can see there a many different types of links that can be used on a page. I hope this information is helpful in creating your own web page. Next week we will cover creating background and text colors, learn how to control placement and appearance of images and work with image maps.

Notice: We had to insert a period after the less than sign to make the tags viewable by your browser. When writting your own code please do not add the period to the tags.

On To Page 3







Page 3

This Week's Download -
written by Rick Barr

This week I thought about giving a new download that maybe not too many of you had heard of, but instead I decided that I would give you two old downloads that are especially helpful if you are designing your own web-site.

If you are designing, or already have, a website for promoting your business, then you should be concerned with how your site looks when viewed by different browsers. I am only going to deal with the two big ones, but you can find a plethora of browsers at http://browsers.evolt.org/.

OK so the two majors are Internet Explorer and Netscape Navigator, in case you didn't know. To get the latest IE you can go to www.microsoft/ie". To get the latest NN you can go to Netscape. I would recommend using the latest version of whatever browser you use for surfing, but have other browsers for checking your site's content.

Now I could spend all day extolling the virtues of each of theses but what it always boils down to is personal preference. I invite you to take a look at my site at www.angelfire.com /nh/biz1st. If you have IE you will notice that there is no border around the pull out menu and that the links are centered in the menu. However, if you view the page with NN you will notice a black border around the menu and the links are left-justified. These differences are minimal but it just goes to show how two different browsers interpret HTML differently. Now in this case the difference is not a big deal, but there may be situations where there could be a major difference. Designing your site includes checking it with different browsers.

Tip: use Go!zilla to help you download the setup files.

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